Do you remember when the Philadelphia Phillies used a blue jay for their logo? Well, unless you’re in your eighties or older you certainly wouldn't.
The new owner Bob Carpenter, Jr. rebranded the Philadelphia Phillies the Philadelphia Blue Jays, which lasted until 1949.
In 1943, the team rose out of the standings cellar for the first time in five years. The fans responded with an increase in attendance. Carpenter Jr. felt that the team had been associated with incompetence and losing for SO long that they needed an image change. His idea was to try to incorporate the “scrappy qualities” of the Blue Jay! And so the Phillies were known as the Philadelphia Blue Jays in 1943. The new owner, Bob Carpenter, Jr., tried to polish the team's image by unofficially changing the name to the "Blue Jays"; however, the new moniker did not take, and it was quietly dropped by 1949
For that 1944 season a new primary logo was adopted, an emblem was stitched onto the sleeve of the Phillies blue and white jerseys, their familiar double-star scripted wordmark across the chest. The Blue Jay logo itself was featured on pennants, programs, and other novelties despite never quite catching on with the locals and the media.
